Project Information
Client:
blinkit
To enhance brand visibility and consumer engagement
To established strong visibility in Tier-1 cities through impactful OOH advertising, also supported by a comprehensive 360-degree approach by doing promotion, retail branding, experiential marketing, and gifting and merchandising. Branded arch gates placed at residential society entrances reinforced the brand’s presence and served as on-ground engagement points.
Additionally, merchandising and gifting initiatives during festivals further enhanced consumer connection. This integrated strategy effectively bridged mass awareness with local engagement, boosting brand recall and building deeper trust within key neighbourhoods.