Top B2B Content Marketing Agencies In The UK

It also provides insider tips from a LinkedIn employee who records and publishes a good amount of video herself! From short-form reels to longer-form stories, here’s how you can make video a bigger part of your content marketing strategy. Whether you’re hosting a webinar, panel discussion, or in-person conference, this guide offers actionable steps to optimize every stage of the event cycle. AI isn’t just a buzzword—it’s a practical advantage. Personalization and advanced audience targeting are no longer “nice to have”—they’re table stakes for B2B marketers who want to win on LinkedIn. LinkedIn advertising isn’t cheap—but the ROI is hard to beat if you’re in B2B.

As we saw with the content types, the distribution channel list looks almost identical to what we reported last year. The list of content types and usage looks almost identical to last year’s. We segmented the responses from marketers who rate their organizations as extremely or very successful and dubbed them as the top performers. When we asked B2B marketers how their organizations will prioritize AI-powered automation in 2025, 56% indicate it would be a high or medium priority. But 44% say the output is good, and 35% say it’s fair. Acceptable uses in content marketing topped the list, cited by 78%.

Digital marketing includes paid and organic tactics that drive online visibility and engagement. Rather than directly pitching products or services, companies provide helpful information. You will learn how leading companies generate qualified leads and establish market authority. It starts with foundational concepts and progresses to advanced strategies. A solid B2B content marketing strategy can be instrumental in growing your brand, winning over new clients, retaining existing ones and keeping your entire marketing team working toward the same goal. Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.

Send Out Weekly Newsletters

Their approach includes crafting high-quality, SEO-friendly content tailored to attract and convert your ideal customers. Yes, unlike B2C marketing, which targets consumer audiences, B2B content marketing targets the needs and interests of individuals making purchasing decisions for their organizations. It aims to drive customer action by targeting professionals and decision-makers within companies.

Unless you’re investing in paid ads, most of the publishing and distribution channels don’t cost extra. From guest outreach, all the way through publishing and promotion, we handle everything. AI agents now monitor when a buyer first starts researching, when they’re primed for outreach, and when they’re about to abandon your funnel entirely. Applecart’s solutions help nonprofit groups, marketing agencies, trade associations and other organizations engage decision makers, such as a corporate executive or government official. Thought leadership helps the people you’re selling to trust the people they’re buying from.

He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers. Legg recommends starting with a 90-day content calendar. I spoke with Legg, who has been on Salesforce’s social media team since 2019, about how a B2B social marketer can start from scratch (or refresh a stale approach). Now that you know a bit more about the B2B social media marketing landscape, it’s time to build a strategy. “You can create an account and start broadcasting content to reach a wider audience of potential customers with a minimal investment.

• For B2B companies selling complex solutions, this is one of the most important data points in the entire set.
• Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts.
• 89% of B2B marketers said they expected webinars to be effective for brand awareness and lead generation in 2024.
• Ace your B2B content marketing strategy and shine in the spotlight with these tips.
• Monthly live workshops start June 25.

Content should support the full buying journey, not just attract attention at the top. That means the closer your content matches real buying dynamics, the more effective your B2B content marketing strategy becomes. Every piece of content should support a defined objective.

Step #4: Choose from the content formats that work in B2B

Having a content strategy is no longer a differentiator since the vast majority of marketers have one. She’s incorporating GEO into her content writing, including working on blog refreshes to align with GEO for clients, and believes more companies will want this service in the future. “As freelancers, we invest in ourselves to keep our skills sharp and updated by attending classes and webinars,” she said.

The tricky part is finding terms that your customer persona searches for while they’re at work. In fact, choosing the right keywords can help you uncover topics to cover. NOT read the content that we publish on our blog. But people sign up for the Exploding Topics newsletter to hear about the latest trends. In B2B, a lot of distribution channels (like Pinterest and Instagram) simply don’t work.

Email (44%), organic social media platforms (44%), blogs (40%), and email newsletters (39%) round out the list. Most marketers in the survey point to in-person events (56%) and webinars (51%) as producing better results. Regarding the channels used to distribute content, 90% use social media platforms (organic), followed by blogs (79%), email newsletters (73%), email (66%), in-person events (56%), and webinars (56%). Other content creation challenges include creating it Content marketing for B2B consistently (54%) and differentiating it (54%). Only 9% say they don't have a content strategy, and the remaining 2% say other or they're unsure.

Of course, we may be a little biased, but our content marketing strategy is first-rate. Check out these B2B content marketing examples to give you a jump-start. Infographics don’t always necessarily mean flowcharts either, they can be any data shared as a visual collection. An industry report summarizes a survey or study that your business executed and relates it to the industry you’re in. Along with that, we include real numbers to demonstrate the ROI of the software. Featured businesses represent your various target audiences, and the reader can easily identify themselves in at least one of the case studies.

Blog posts can rest in the awareness stage (or top of the funnel) but since content can be created about anything, blog posts can fall in other stages too. A blog post is a written article published in the blog section of your company’s website. Finally, keep track of your content marketing efforts to see how they’re paying off. Paid promotion helps extend reach beyond existing audiences, accelerate testing and support more precise targeting as organic distribution becomes increasingly competitive. What matters is how you distribute it to the right people through the right channels.